Breakthrough Strategy: A stepping stone to greater success
Since the early 1990s, several DuPont business units have relied on a performance improvement methodology called the "Breakthrough Strategy." Developed by Schaffer Consulting over the last 40 years, the technique is also used at Nortel, Motorola, E. I. du Pont, and other leading companies.
The Breakthrough Strategy provides a structured framework to help align improvement objectives with business objectives, ultimately accelerating their pace and payoff. Its cornerstone is "tapping into hidden reserves" of potentially productive capacity, then focusing on immediate results, which are used as stepping stones to greater successes. "The commitment is to reach the set goals with the resources that are available right now," says Rudi Siddik, a Schaffer consultant who has led Breakthrough Strategy sessions at Du Pont Canada.
The first applications in DuPont Canada were at Whitby site, where two projects contributed over $900,000 in savings in 1990. Art Heeney, now site manager at Maitland, was Whitby's site manager then. Of the Breakthrough Strategy, he says, "Today, in Manufacturing Committee, we are looking at ways to increase productivity, and the Breakthrough Strategy can help us do this."
Examples abound within DuPont. Some breakthrough projects have been initiated by Manufacturing Committee (made up of site managers and key functional leaders); others were sparked by Functioning Effectiveness.
Under the Functioning Effectiveness umbrella, Jack Smith led a breakthrough project in Maintenance, Repair and Operate Materials (MRO) at Kingston and Maitland (see courier, December 1998). Improvements in shop access have led to better safety and operations integrity, while reducing costs.
In another Functioning Effectiveness project, Wilma Ouimet, senior business specialist - Kingston, and her team used the strategy to reduce re-work related to inventory reclassifications at Kingston site and Maitland Engineering Polymers. (Reclassifications are needed after incorrect codes are entered into the main accounting system.) By developing improved work processes, including detailed documentation, the controllers and Finance people succeeded in boosting quality and cutting errors. "We met our original goal and now have a documented process that can be used by other teams," says Wilma.
The Breakthrough Strategy is also being used in a corporate drive to reduce hand and finger injuries. This team, sponsored by Ajax site manager John Foster (representing Manufacturing Committee), is chaired by Lloyd Cook, Whitby, and Jim McKinnon, Ajax. In December 1998, they quickly set a goal to reduce hand and finger injuries by 50 percent at the end of 12 weeks. "We first developed a generic workplan. Now each site and business unit is forming its own specific workplan from the generic one," says Lloyd, safety manager at Whitby. "If we meet our goal, we will achieve our best year ever, as far as recordable injuries are concerned. We want to have the systems and processes in place that will sustain our improved performance," he adds.
The strategy has also been used to cut freight costs. Pat McCaffery, a manager in Materials, Logistics & Services, explains that Manufacturing Committee, while looking for ways to support our superordinate goals, asked if there were additional opportunities to reduce freight expenses. "Even though our freight costs are very competitive within global DuPont, we set ambitious goals and then met them in four or five months," says Pat. They generated actual savings of $100,000 in 1998, and expected savings of $500,000 in 1999, by putting in place controls for everyone who deals with freight, to ensure that it is being handled by approved carriers who offer pre-arranged rates.
At Kingston site, a breakthrough program started in August 1998 for the Batch Polymer Pelletizer Systems, which had experienced quality problems. "We used a disciplined approach to understand the issues, determine the root cause and set up a work plan. Our specific goal is to decrease the monthly volume of pelletizer waste by 2.4 percent by the second quarter of 1999," says Ken Hall, integrated operations leader. At press time, the team was on track; they expect to see the benefits of their work through the second quarter of 1999.
Sourcing and services manager Josée Lachance says, "The Breakthrough Strategy is an easily learned, very focused project-planning framework that brings discipline to a project. It is not new at DuPont, but we are applying it more diligently now."
This article reproduced from the DuPont Canada "Courier" March 1999
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